Marketing News

Snuggle Embraces Brand Partnership with Katelyn Brown

Joins home and laundry experts comprising the "Snuggle squad" to educate consumers on best uses for fabric softener.

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By: Lianna Albrizio

Associate Editor

Snuggle is enlisting Katelyn Brown as the laundry care brand’s first ambassador. The Nashville, TN-based musician, wife and mother will share her love of Snuggle products for her family. The partnership marks a pivotal time for the Henkel-owned brand, as Snuggle launched a new campaign this past summer marking the debut of its updated brand messaging. With a new national television commercial and digital and social media content running across YouTube, Instagram, TikTok and Facebook,...

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